Let’s face it – writing a blog post is not easy. It takes time, research, thought, and effort. Why would you waste those resources creating something that no one will want to read? The same is true for an email blast or e-newsletter. Why would you waste your time writing articles and designing an email [Read more…]
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The Low Cost Adwords Strategy No One Talks About
You are probably familiar with what Adwords is and how it can help generate leads or sales for your business. As Adwords advertising has become more popular the cost of it has gone up, particularly over the last 5 years. However, compared to many other forms of print advertising and other media, Adwords is still [Read more…]
Filed Under: Small Business Marketing Blog
Marketing Your Business Without Spending A Lot
Emily Adams, our content marketing specialist, recently wrote an article about free or low-cost ways to market your small business. This article includes advice on how to build your brand, grow with social media and develop a good website. From the article on wework.com: “Marketing your business online is now more accessible than ever before. [Read more…]
The Importance of Online Presence
A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts? You could invest time and money developing a flashy website – but it won’t do you [Read more…]
Filed Under: Blogging, Reputation Management, Search Engine Optimization, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Web Design, WebPresence Marketing Tagged With: blogging, integrated online marketing, local seo, online presence, search engine optimization, Social Media, web design, webpresence
Pinterest Launches New Analytics Tool
Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]
10 Tips for Using Instagram for Business
You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]
The Power of Visual Content
A Picture is worth a thousand words. Make that 60,000. Visual information is processed 60,000 times faster than text in your brain (Wishpond). When you incorporate images into your marketing mix, you’ll be able to communicate more information faster – more value for your consumer! Attention Images grab your attention. Where does your eye go? We’re [Read more…]
Filed Under: Blogging, Marketing Tools, Small Business Marketing Blog, Social Media Marketing, Website Content Tagged With: content marketing, pictures in marketing, visual content
8 Ways to Create Engaging Social Media Content
Follow these 8 tips for better engagement on your social media posts. 1. Keep Things Positive Emotions expressed by friends on Facebook influence our own moods. Positivity breeds engagement. If you are able to entertain your audience and brighten their day, chances are you’ll see more likes, shares and comments on your posts. 2. Utilize [Read more…]
Importance of NAP (Name, Address, Phone #) Across All Directories
I analyze multiple websites on a daily basis with the primary focus of determining what changes, if any, are needed on a website to help elevate search rankings, but also to assess and evaluate a business’ local presence on the SERPS (Search Engine Results Page), particularly Google. I am always a bit amazed at the [Read more…]
Filed Under: Search Engine Optimization, Small Business Marketing Blog
Importance of Hashtags
#ThrowbackThursday, #Selfie, #NoFilter. Hashtags have become a staple within our social media culture. You can now find them on Facebook, Twitter, Instagram, Google+, Vine, Pinterest, and even YouTube. So why are hashtags so important? And where can you find trending hashtags? Hashtags improve searchability, tap into trends, and add flavor to your content. Consider your [Read more…]
Filed Under: Marketing Ideas, Marketing Tools, Small Business Marketing Blog, Small Business Marketing Tips, Social Media Marketing, Social Media Minute Tagged With: facebook, hashtags, SEO, Social Media, social networking, twitter
