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2013 – The Year of Direct Mail

In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to [Read more...]

Components of an Effective Email Contact List

On the surface, creating a business email list is just for keeping in contact with current customers, potential customers, and other business owners. But today I’m going to prove that it doesn’t stop there. An email contact list actually benefits the rest of your online marketing plan in several ways! Read on for the how-to [Read more...]

Social Media Tip: Why You Separate Your Personal & Business Pages on Facebook

In past posts, we have discussed the importance of having a Facebook page for your business, why it’s important to make your brand more humanand how it’s a <a ” href=”http://www.longtermfix.com/social-media-minute-building-relationships-with-social-networking/”>helpful tool to build solid relationships with your customers. It’s important to remember, that even though your business should certainly be an extension of your [Read more...]

Fish When the Fish Are Biting: Why You Should Be Advertising RIGHT NOW!

Summer is coming and I am PUMPED! I can’t wait to have warm mornings, full bays and happy techs, walleye biting and me biting walleye, and you making lots of money like me….but WAIT!!!!! You are going to be really, really busy this summer, right? I mean I’ve already scheduled some vacations and travel — [Read more...]

Social Media Tip: Building Relationships with Social Networking

One of the most rewarding parts about working at AMG is the opportunity to get to know each one of our clients. We love to share happy news, celebrate successes, or hear about the general goings-on in the lives of our clients. Because we truly enjoy getting to know each client, it makes us want [Read more...]

Marketing Tip: Are you damaging your online reputation?

Google is using social media more and more in their search results? Check out the following image: With social media becoming a major player in today’s search engine ranking results, it has never been more critical than now to have your accounts PROFESSIONALLY managed.  One poorly chosen response or statement, and your company’s reputation in [Read more...]

Social Media Tip: If Your Business Isn’t Using Facebook, Your Competitors Are!

There is a common misconception among small business owners that due to the specialized and localized nature of their business, they think they won’t benefit from having a business page on Facebook. They look at large corporations like Coke and General Motors who boast hundreds of thousands of Facebook Fans, and chalk up their success [Read more...]

Social Media Tip: Why Facebook Makes You Human

AMG has been buzzing with excitement this past week over the newest addition to our family. Peter Shea welcomed a beautiful new baby girl named Elsie Lu to his family! Sharing the joy of a new baby on our Facebook pages serves as the perfect example of why it’s so important for your business to [Read more...]

Social Marketing Tip: Why Your Small Business Needs Facebook

We get pretty excited about Facebook at AMG! We look forward to new updates with delight, read endless articles on all things Facebook, and relish in keeping each one of our clients’ Facebook pages up to date and growing.    Why are we so excited about Facebook in particular? Facebook is FREE Marketing That’s right. It [Read more...]

Birds of a Feather: Targeted Marketing vs. Phone Book Ads

I recently had a newer client come to me asking us to redesign his local phone book ad.  I’ve been saying for years that the phone book is dead…and it’s not hard to see why.  Here in Denver, we’re buried under an avalanche of different yellow pages, and there’s simply no way to be in [Read more...]