In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to [Read more…]
Components of an Effective Email Contact List
On the surface, creating a business email list is just for keeping in contact with current customers, potential customers, and other business owners. But today I’m going to prove that it doesn’t stop there. An email contact list actually benefits the rest of your online marketing plan in several ways! Read on for the how-to [Read more…]
Fish When the Fish Are Biting: Why You Should Be Advertising RIGHT NOW!
Summer is coming and I am PUMPED! I can’t wait to have warm mornings, full bays and happy techs, walleye biting and me biting walleye, and you making lots of money like me….but WAIT!!!!! You are going to be really, really busy this summer, right? I mean I’ve already scheduled some vacations and travel — [Read more…]
Birds of a Feather: Targeted Marketing vs. Phone Book Ads
I recently had a newer client come to me asking us to redesign his local phone book ad. I’ve been saying for years that the phone book is dead…and it’s not hard to see why. Here in Denver, we’re buried under an avalanche of different yellow pages, and there’s simply no way to be in [Read more…]