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“Happy Birthday” Wishes send Personal Targeted Messages

This month, I celebrate my birthday. And while I usually join friends and family for a nice meal and small celebration, it seems a few others have invited themselves to the party this year… But not people… Brands. In my inbox, my facebook feed, my Google searches… companies are sending personalized messages, wishing me a [Read more…]

The 3 People Who Leave Reviews

Few people leave reviews. That’s the cold hard truth. But as discussed in the last blog, Why Your Opinion Matters (and Mine Does Too!), reviews carry a lot of weight for small businesses. Most online shoppers look to reviews before making purchase decisions. This is true for service-based businesses too. Prospective customers turn to Google [Read more…]

Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21

Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – [Read more…]

What the Trada shut down means for your PPC Advertising

Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search [Read more…]

What Photo Should I Use on My Website?

As a marketing agency, we develop brands and images for our business clients. From building beautiful websites, creating social media campaigns, or running email marketing programs, to branding campaigns for businesses of all types and sizes – image is inherent in every aspect of marketing. One major thing we try to do with each of [Read more…]

SEO is Dead! The Birth of Mobile Marketing

Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]

9 Questions to Ask Before you hire a Web Designer

Your website is such an important aspect of your marketing – it is the digital storefront of your business, the first impression many of your customers will have about your business, and the cornerstone of your online marketing strategy. So choosing a website designer might be the most important business decision you make. A good [Read more…]

Personalizing your Social Media to drive Engagement

As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they [Read more…]

8 Marketing Resolutions for 2015

It’s officially 2015! You’ve probably spent some time this week thinking about how you can make yourself a better person. You’re probably planning to hit the gym or set a budget. While these are great goals, you should think about your marketing as well! Now is a great time to evaluate your current marketing strategies [Read more…]

5 Online Marketing Terms Small Business Owners Should Know

   1. WebPresence™ WebPresence™ also known as Online Presence is everywhere your business information is found online. This includes your website, your social media channels and your local review pages. Why: Most small business owners don’t take the time to maintain their WebPresence™ which means they aren’t taking control of the information their business is [Read more…]