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8 Marketing Resolutions for 2015

It’s officially 2015! You’ve probably spent some time this week thinking about how you can make yourself a better person. You’re probably planning to hit the gym or set a budget. While these are great goals, you should think about your marketing as well! Now is a great time to evaluate your current marketing strategies [Read more…]

Big Changes Coming for Twitter

In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first [Read more…]

Why Data can (and should) drive your Content Marketing Strategy

Let’s face it – writing a blog post is not easy. It takes time, research, thought, and effort. Why would you waste those resources creating something that no one will want to read? The same is true for an email blast or e-newsletter. Why would you waste your time writing articles and designing an email [Read more…]

Anatomy of a Great Facebook Post

There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]

10 Tips for Using Instagram for Business

You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]

The Power of Visual Content

A Picture is worth a thousand words. Make that 60,000. Visual information is processed 60,000 times faster than text in your brain (Wishpond). When you incorporate images into your marketing mix, you’ll be able to communicate more information faster – more value for your consumer! Attention Images grab your attention. Where does your eye go? We’re [Read more…]

Business Blogging: Drive Traffic with Fresh Content

Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or [Read more…]

Finding compelling content for a Blog can be easier than you think

One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are [Read more…]

There’s No Such Thing as a Boring Industry

Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how [Read more…]

The New Facebook Business News Feed is Here- Are YOU Prepared?

Have you noticed a recent change in your Facebook news feed? If yes, then your account has been included in the initial rollout of the new and improved Facebook News Feed. The new layout was created due to a dramatic increase in content including photos and videos over the past year as well as a [Read more…]