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Build Your Image with Infographics

In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a [Read more...]

Tips to Take Your Facebook Engagement to the Next Level

Facebook is an integral part of any business marketing. But just being on Facebook isn’t enough. Time must be devoted to being active on the site to get more share, likes, and comments. Here are 4 tips to increase your Facebook exposure and engagement: 1. Go Visual and post photos instead of text. Photos get [Read more...]

Quality Service is More Important than Price

I’m sure you’ve seen the ads – take this miracle pill and you’ll lose 20 pounds in two weeks without diet or exercise! And while it’s certainly appealing, anyone who has ever tried a fad diet or pill can tell you they don’t work. A juice cleanse may get you five pounds thinner but chances [Read more...]

3 Reasons to Use Twitter for Your Business

Why you should use twitter to market your business We’ve already let you know how Google+ and Pinterest will help your business, but we’d be doing you a disservice if we didn’t take the time now to stress the importance of Twitter as a business tool.  Considering there are approximately 230 million active users on [Read more...]

Show Your Marketing a Little Love

With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month. I Love Marketing Keep it Simple Focus on what is important, and make that your message. If [Read more...]

Using Adwords and SEO Together For an Effective Marketing Strategy

Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are [Read more...]

There’s No Such Thing as a Boring Industry

Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how [Read more...]

How to Analyze and Measure the Success of Promotional Email Campaigns – Part 2

Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your statsMost email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify any [Read more...]

How to Analyze and Measure the Success of Promotional Email Campaigns – Part 1

There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s [Read more...]

3 Tips To Improving Quality Score

While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you [Read more...]