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SEO is Dead! The Birth of Mobile Marketing

Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]

A Love Note to Social Media

Dear Social Media, You’ve been in our lives for over a decade, and we are forever grateful for you. Our relationship started out more social, but in recent years you’ve really helped us decrease marketing costs, build relationships with customers, and drive traffic to our sites. Don’t let anyone tell you that you don’t matter! [Read more…]

Personalizing your Social Media to drive Engagement

As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they [Read more…]

Responsive, Visually Appealing E-Commerce Website Transformation

When you sell beautiful, picturesque products online, you NEED a visually striking website that highlights them to potential buyers. That’s what the owner of Vintage Body Care knew when she approached Automated Marketing Group for a website redesign. Based in Casper, WY, this small, family owned and operated business started with an idea that developed [Read more…]

8 Marketing Resolutions for 2015

It’s officially 2015! You’ve probably spent some time this week thinking about how you can make yourself a better person. You’re probably planning to hit the gym or set a budget. While these are great goals, you should think about your marketing as well! Now is a great time to evaluate your current marketing strategies [Read more…]

Holiday Marketing: “Merry Christmas” vs. “Happy Holidays”

This time of year, brands across the country are walking that fine line between celebrating the holidays and “political correctness.” Over the past few years, more brands have shifted towards generic greetings (“Happy Holidays” or “Seasons Greetings”) over “Merry Christmas.” But why did this happen? And what does it mean for your business? According to [Read more…]

Big Changes Coming for Twitter

In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first [Read more…]

Anatomy of a Great Facebook Post

There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]

Pinterest Launches New Analytics Tool

Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]

Four Easy Ways to Boost Online Reviews

On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]