“Happy Birthday” Wishes send Personal Targeted Messages

This month, I celebrate my birthday. And while I usually join friends and family for a nice meal and small celebration, it seems a few others have invited themselves to the party this year… But not people… Brands. In my inbox, my facebook feed, my Google searches… companies are sending personalized messages, wishing me a [Read more…]

Shop from Pinterest with ‘Buyable Pins’

If you’re on Pinterest, you’ve almost certainly found a product on the social network that you’ve wanted to buy. You probably clicked on the pin and then clicked to the site, in the hopes that you’d be taken to an actual product page. Sometimes it works out. And sometimes you land on an old blog [Read more…]

New Facebook ‘Add A Link’ Tool

Picture this: You read an article about the Mad Men finale on the train to work. Once at work you decide your friend, Tom, would enjoy the article so you open Facebook to share it with him. Since you no longer have the article open on your screen, you head to Google to search for [Read more…]

Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21

Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – [Read more…]

The Critical Difference between “Mobile-Friendly” and “Responsive” Websites

As small business owners, we’ve all seen the trends and heard the stats – so we all know the importance of being found on mobile. More than half of consumer time spent on the internet is on mobile devices — Are you where your customers are looking? Nearly half of consumers say they won’t return [Read more…]

SEO is Dead! The Birth of Mobile Marketing

Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]

A Love Note to Social Media

Dear Social Media, You’ve been in our lives for over a decade, and we are forever grateful for you. Our relationship started out more social, but in recent years you’ve really helped us decrease marketing costs, build relationships with customers, and drive traffic to our sites. Don’t let anyone tell you that you don’t matter! [Read more…]

Personalizing your Social Media to drive Engagement

As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they [Read more…]

Responsive, Visually Appealing E-Commerce Website Transformation

When you sell beautiful, picturesque products online, you NEED a visually striking website that highlights them to potential buyers. That’s what the owner of Vintage Body Care knew when she approached Automated Marketing Group for a website redesign. Based in Casper, WY, this small, family owned and operated business started with an idea that developed [Read more…]

8 Marketing Resolutions for 2015

It’s officially 2015! You’ve probably spent some time this week thinking about how you can make yourself a better person. You’re probably planning to hit the gym or set a budget. While these are great goals, you should think about your marketing as well! Now is a great time to evaluate your current marketing strategies [Read more…]