On the surface, creating a business email list is just for keeping in contact with current customers, potential customers, and other business owners. But today I’m going to prove that it doesn’t stop there. An email contact list actually benefits the rest of your online marketing plan in several ways! Read on for the how-to and why of this proposition.
Step 1: Collect Emails
This may sound obvious, but the best and easiest way to do this is to simply ask for them. (At AMG we are prepared to help you with your email capture efforts!)
Once these emails are collected, you will have opened one venue for a very powerful marketing tactic already: word-of-mouth recommendations. With a long list of emails, at least some of the email recipients will be spreading the word about your outstanding services to their friends.
Step 2: Leverage your Email Content with Social Media Info and Links
Developing your online presence includes establishing a stronger community through social media outlets like Facebook and Twitter. If you build links to all your social media profiles into your emails, this can be a source of more traffic to those sites, where people can to become involved in promotions such as sweepstakes and quizzes.
Step 3: Alert Readership of Special Events
Another way to use your email list for online marketing is to inform your online customers about any promotions or events that your business may have. Not all of your customers are going to drive by your location and see a flier in the window, but almost all of them will probably have a computer and an email address.
These are just a couple of ways to build your online community through a contact list. Here at AMG we employ professionals that know how to help all our clients build and use their contact lists effectively in order make them successful. How do you collect emails for your email list already?