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“Happy Birthday” Wishes send Personal Targeted Messages

This month, I celebrate my birthday. And while I usually join friends and family for a nice meal and small celebration, it seems a few others have invited themselves to the party this year… But not people… Brands. In my inbox, my facebook feed, my Google searches… companies are sending personalized messages, wishing me a [Read more…]

Shop from Pinterest with ‘Buyable Pins’

If you’re on Pinterest, you’ve almost certainly found a product on the social network that you’ve wanted to buy. You probably clicked on the pin and then clicked to the site, in the hopes that you’d be taken to an actual product page. Sometimes it works out. And sometimes you land on an old blog [Read more…]

New Facebook ‘Add A Link’ Tool

Picture this: You read an article about the Mad Men finale on the train to work. Once at work you decide your friend, Tom, would enjoy the article so you open Facebook to share it with him. Since you no longer have the article open on your screen, you head to Google to search for [Read more…]

What Photo Should I Use on My Website?

As a marketing agency, we develop brands and images for our business clients. From building beautiful websites, creating social media campaigns, or running email marketing programs, to branding campaigns for businesses of all types and sizes – image is inherent in every aspect of marketing. One major thing we try to do with each of [Read more…]

A Love Note to Social Media

Dear Social Media, You’ve been in our lives for over a decade, and we are forever grateful for you. Our relationship started out more social, but in recent years you’ve really helped us decrease marketing costs, build relationships with customers, and drive traffic to our sites. Don’t let anyone tell you that you don’t matter! [Read more…]

Personalizing your Social Media to drive Engagement

As part of our WebPresence and Social media services for our business clients, we are always looking for the best ways to build an online community for our clients. Our goal is to create posts that engage with followers, facilitate conversations, and build brand awareness so they always think of your business first when they [Read more…]

8 Marketing Resolutions for 2015

It’s officially 2015! You’ve probably spent some time this week thinking about how you can make yourself a better person. You’re probably planning to hit the gym or set a budget. While these are great goals, you should think about your marketing as well! Now is a great time to evaluate your current marketing strategies [Read more…]

5 Online Marketing Terms Small Business Owners Should Know

   1. WebPresence™ WebPresence™ also known as Online Presence is everywhere your business information is found online. This includes your website, your social media channels and your local review pages. Why: Most small business owners don’t take the time to maintain their WebPresence™ which means they aren’t taking control of the information their business is [Read more…]

Big Changes Coming for Twitter

In an attempt to gain new users and engage existing users, Twitter will be launching many new features over the next couple months. Slow user growth has been a major concern in recent months, and Twitter shares fell as much as 12% in Q3. This site overhaul definitely looks to address new user growth first [Read more…]

Marketing Your Business Without Spending A Lot

Emily Adams, our content marketing specialist, recently wrote an article about free or low-cost ways to market your small business. This article includes advice on how to build your brand, grow with social media and develop a good website. From the article on wework.com: “Marketing your business online is now more accessible than ever before. [Read more…]