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Why Data can (and should) drive your Content Marketing Strategy

Let’s face it – writing a blog post is not easy. It takes time, research, thought, and effort. Why would you waste those resources creating something that no one will want to read? The same is true for an email blast or e-newsletter. Why would you waste your time writing articles and designing an email [Read more…]

The Importance of Online Presence

A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts? You could invest time and money developing a flashy website – but it won’t do you [Read more…]

The Power of Visual Content

A Picture is worth a thousand words. Make that 60,000. Visual information is processed 60,000 times faster than text in your brain (Wishpond). When you incorporate images into your marketing mix, you’ll be able to communicate more information faster – more value for your consumer! Attention Images grab your attention. Where does your eye go? We’re [Read more…]

8 Ways to Create Engaging Social Media Content

Follow these 8 tips for better engagement on your social media posts. 1. Keep Things Positive Emotions expressed by friends on Facebook influence our own moods. Positivity breeds engagement. If you are able to entertain your audience and brighten their day, chances are you’ll see more likes, shares and comments on your posts. 2. Utilize [Read more…]

Business Blogging: Drive Traffic with Fresh Content

Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or [Read more…]

Build Your Image with Infographics

In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a [Read more…]

Show Your Marketing a Little Love

With Valentine’s Day around the corner and romance in the air, now is the perfect time to show your marketing a little love! These 5 simple techniques are an easy way to ramp up your marketing this month. I Love Marketing Keep it Simple Focus on what is important, and make that your message. If [Read more…]

Operating the Google Machine

Google will run every aspect of our lives one day! I am only half joking- but I’m actually afraid this might happen. Yet I, like all of us, continue to faithfully use its resources – I’m really just another one of the “sheep in the flock.” Mainly, I’ve discovered, it is Google’s knack for producing [Read more…]

Why You Should Be Blogging Too

When you eat your favorite fruit or vegetable, it’s a delightful and satisfying treat. Eating fruit and veggies is an all-around good activity because: It quells your hunger There are numerous health benefits You like the taste! The AMG team enjoys writing blogs for similar reasons. Blogging is a beneficial tool for creating a healthy [Read more…]