What’s the difference between paid search and search engine optimization? Do I have to pay for SEO? Isn’t AdWords the same thing? We hear questions like these from small business clients all the time. As the Internet continues to grow and evolve, so does online marketing. But SEO and PPC are two different things, with [Read more…]
Countdown to “Mobilegeddon” – Google’s Mobile Update launches April 21
April 16, 2015 By Leave a Comment
Today marks the final 5 days before Google releases its next algorithm update, slotted for Tuesday, April 21, 2015. And the chatter hasn’t died down. Experts across the web design, search engine optimization, paid search, and content marketing industry are chiming in: Mark the date: April 21. It’s not just another update from Google – [Read more…]
What the Trada shut down means for your PPC Advertising
April 1, 2015 By Leave a Comment
Trada, the crowd sourced search engine “marketplace” in Boulder, Colorado, closed its doors on Monday, March 30, leaving its users to recover from the unexpected blow and attempting to restart their PPC advertising campaigns. Founder and CEO Niel Robertson made the announcement with these words: “Trada began its truly innovative approach to managing paid search [Read more…]
The Critical Difference between “Mobile-Friendly” and “Responsive” Websites
March 19, 2015 By Leave a Comment
As small business owners, we’ve all seen the trends and heard the stats – so we all know the importance of being found on mobile. More than half of consumer time spent on the internet is on mobile devices — Are you where your customers are looking? Nearly half of consumers say they won’t return [Read more…]
This Month Only – Get a Mobile-Friendly Website and Save!
March 4, 2015 By Leave a Comment
What is half of your potential website visitors can’t find your website when they search online? Are you missing out on this traffic? This could be a reality very soon, thanks to some upcoming changes Google is making! Starting in April, Google is going to start favoring websites that are friendly for tablets and smartphone. [Read more…]
SEO is Dead! The Birth of Mobile Marketing
March 4, 2015 By Leave a Comment
Search Engine Optimization. We have all heard of it, and as small business owners we have all worked tirelessly to achieve that coveted top spot of the search engine God we know as Google. We all know about SEO’s dark past, Google’s Panda and Penguin algorithm updates, and that Google’s obsession with cute, black and [Read more…]
What is Mobile Marketing? And Why does it Matter?
January 29, 2015 By Leave a Comment
If you’ve kept up with the business advice and trends across the web over the past couple years, you’ve probably heard that you need a mobile strategy and mobile marketing to stay relevant and competitive. With all this hype, we’ve talked to many small business owners who are thrown into a panic, frozen with fear [Read more…]
