The WebPresence™ Marketing team loves to share our passion for social media and SEO (Search Engine Optimization) and how we use it to make our clients successful every single day. Each week, we will post a blog about what’s going on in the WebPresence office and give you some helpful tips to help grow your business’ online presence.
There is a common misconception among small business owners that due to the specialized and localized nature of their business, they think they won’t benefit from having a business page on Facebook. They look at large corporations like Coke and General Motors who boast hundreds of thousands of Facebook Fans, and chalk up their success on Facebook to being multinational corporations with massive social media and marketing budgets.
While we won’t deny that Coke and GM have an advantage because of these things, it doesn’t mean they’re the only ones who can build an engaged, trusting and loyal community! Which brings us to this week’s Social Media Minute: Why it’s so important for your business to have a Facebook page! Today’s big lesson?
If YOU aren’t engaging with your customers on Facebook, your COMPETITORS are!
The ways that Facebook allows you to connect, engage, and build trusting relationships with current and potential customers are nearly endless. If your business does not have a Facebook page yet, you are missing out on potential connections and money.
And if your competitors are on Facebook, you better believe customers will choose them over you.
The truth is, businesses big and small are quickly coming to a point where they don’t have a choice about whether or not they utilize social media. Instead, the choice is about how well they use it.
Updating and maintaining a company Facebook page can be a daunting task. It’s hard to find the right balance of professional tips, incentives and specials, and personal anecdotes to really connect with customers and encourage active engagement on your page. Posting too frequently, being too “salesy,” and a lack of creative posts will drive your fans away (click here to see more reasons why your ads aren’t working!). But an authentic mix of your business and your background will help to connect you with your customers.
Facebook is not going away anytime soon!
A quarter of a million new people join Facebook every day. Why miss out on an opportunity to put your business in a place where your customers are spending time? Just as bad, why miss out on doing it in a thoughtful and distinctive way that distinguishes you from your competitors?
Yes, there is a LOT to keep track of, manage, research, brainstorm, and think about when it comes to creating and maintaining a presence on Facebook. There is a lot to do on a daily basis if you want to be successful! But you don’t need to be a multinational corporation with a huge budget to do it right…you just need the right team in place, one that understands and can communicate with your customers, one that understands what people like and don’t like on Facebook, one that can manage your page so you can concentrate on your business, and one that can bring you all of these professionals for an affordable price.
Remember, if you ever need help in your ongoing creation or promotion of your company on Facebook so that you can engage with your customers instead of your competition, the social media experts at the Automated Marketing Group are here to help! We have been very successful in internet marketing for the past 17 years, and we can help you get the targeted social marketing your business needs!
Give us a call at 1-866-520-3030 or use our contact page!