There has been, and will continue to be, a lot talk in SEO and webmaster circles about duplicate content. Not just duplicate content within one website, but also having duplicate or multi versions of the same website. This conversation has taken off now and will continue going into 2015. There is also a lot of [Read more…]
Meet Dr. Dean
October 7, 2014 By Leave a Comment
We get requests from people almost daily wanting more information about what makes a good website. I have spoken to owners of auto repair shops, fishing charters, dry cleaners, pediatric clinics… and too many others to count. (If you guessed that we love to support the small business community, you’d be 100% correct!) They want [Read more…]
How to Respond to Negative Online Reviews
September 16, 2014 By Leave a Comment
Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]
How To Set-Up A Google Content Experiment In 5 Steps
September 5, 2014 By Leave a Comment
You may have heard that in online marketing it is important to continually test things for different angles and different ways of presenting information in order to improve conversions and generate more leads from your website. That’s a pretty universal concept in any kind if Direct Response marketing, whether you are talking about Direct Mail, [Read more…]
Four Easy Ways to Boost Online Reviews
August 20, 2014 By Leave a Comment
On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]
Google Algorithm Updates: What You Need to Know
July 2, 2014 By 4 Comments
Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners [Read more…]
