We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews? Are gathering reviews for your business a worthwhile investment of time? I say absolutely yes, for a number of reasons. Not the least of which is listening to what your clients [Read more…]
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Finding compelling content for a Blog can be easier than you think
April 24, 2014 By Leave a Comment
One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are [Read more…]
Responsive Marketing-Why Listening to Your Customers is Important
April 18, 2014 By Leave a Comment
The days of writing an annual marketing plan and evaluating it on a quarterly basis are over. With the pervasive nature of the digital age taking over, marketers must adapt and speed up their consumer response rate. According to the Quanzi Institute, Responsive Marketing is the attention to consumer response in the marketing strategy to [Read more…]
Website Dos and Don’ts
March 20, 2014 By Leave a Comment
Whether you’re creating your own business website or hiring a designer, you should know the basics of what makes a site design work. Here are 10 tips that explain some simple web design principles. Don’t choose colors randomly Color selection is one of the first tasks in web design. If you already have a color [Read more…]
The Power of Metadata
February 4, 2014 By Leave a Comment
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what [Read more…]
Why Your Website Should be Built in WordPress
December 3, 2013 By Leave a Comment
50 million and counting. That’s the number of websites that the content management system WordPress is running. If you are not a web developer, you may not have heard of WordPress but anyone looking to get the most out of their online marketing should learn the basics. Use WordPress to build your website You’ve probably [Read more…]
