Responsive Marketing-Why Listening to Your Customers is Important

The days of writing an annual marketing plan and evaluating it on a quarterly basis are over. With the pervasive nature of the digital age taking over, marketers must adapt and speed up their consumer response rate. According to the Quanzi Institute, Responsive Marketing is the attention to consumer response in the marketing strategy to [Read more…]

The Dos and Don’ts of Marketing: Email Blasts

The concept of being able to reach scores of potential customers with one marketing message makes email marketing a powerful tool. Focused, relevant, and consistent campaigns have the power to attract and cultivate customers; by that same token, a poorly crafted email can be just as destructive to your image and drive customers away. As [Read more…]