Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions [Read more…]
How to Analyze and Measure the Success of Promotional Email Campaigns – Part 1
November 22, 2013 By Leave a Comment
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s [Read more…]
3 Tips To Improving Quality Score
November 5, 2013 By 1 Comment
While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you [Read more…]
What You Need to Know about Google’s Hummingbird Update
October 15, 2013 By Leave a Comment
The internet has been buzzing (and mildly panicking) recently over the latest Google algorithm update and what that means for SEO. The good news is that Hummingbird wasn’t just sprung on us – Google has actually been introducing it over the last few months as an addition to its current search model. What’s changed: When [Read more…]
Email Marketing-Creating A Perfect Campaign
October 7, 2013 By 1 Comment
Email marketing is as crucial of a component as social media marketing when it comes to growing your company. With the right execution, an email marketing campaign can be highly effective in helping your business gain potential customers and establishing your brand further. It’s important to remember there is a method to the madness in [Read more…]
SEO Advice-Why Does Google Change Their Algorithm?
September 10, 2013 By Leave a Comment
For those of us in the world of SEO, this seems to happen way too often. Just as we get used to the adjustments that search engines make to improve user experience, they flip the switch on something new. Granted, we all understand that the importance of a great user experience- it’s one of the [Read more…]
