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Getting the Most Out of AdWords Ad Extensions

Within a Google Adwords campaign, ad extensions are links that appear below your ad that show useful information to a potential customer. These links allow users to navigate to a specific page or service you offer, find directions, or call your business directly with just one click. Below is an example of various ad extensions [Read more…]

Keyword Research is the Key

We all have heard of that company that offers the quick fix—that big return that is so unbelievable it can’t be true. For example: “I’ll send you a million dollars from my account in Nigeria from your long-lost cousin if you write me a check for 10% today!” It’s easy to get pulled into the [Read more…]