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Anatomy of a Great Facebook Post

There may not be a formula to great Facebook content, but there are certainly things you can do to make your posts more successful. Take a look at the example below: The image will be the first thing that people notice. Posts with images perform better than posts without or posts with link thumbnails. Make [Read more…]

The Importance of Online Presence

A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts? You could invest time and money developing a flashy website – but it won’t do you [Read more…]

Pinterest Launches New Analytics Tool

Pinterest, the bookmarking social network, announced Tuesday that a new robust analytics tool is now available to businesses. Within the new analytics dashboard you can now see number of users who engage with your pins, pins that generate the most impressions, user demographics, off-network data for social plugins and more. This is a major upgrade [Read more…]

Four Easy Ways to Boost Online Reviews

On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]

10 Tips for Using Instagram for Business

You can’t ignore the social network any longer, Instagram is a major force in the social media world. Instagram is growing the fastest of all social media sites, increasing its active user base by 23% in the last six months (Tech Crunch). The site is built exclusively upon photo sharing, and provides a great opportunity [Read more…]

8 Ways to Create Engaging Social Media Content

Follow these 8 tips for better engagement on your social media posts. 1. Keep Things Positive Emotions expressed by friends on Facebook influence our own moods. Positivity breeds engagement. If you are able to entertain your audience and brighten their day, chances are you’ll see more likes, shares and comments on your posts. 2. Utilize [Read more…]

Business Blogging: Drive Traffic with Fresh Content

Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or [Read more…]

Importance of Hashtags

#ThrowbackThursday, #Selfie, #NoFilter. Hashtags have become a staple within our social media culture. You can now find them on Facebook, Twitter, Instagram, Google+, Vine, Pinterest, and even YouTube. So why are hashtags so important? And where can you find trending hashtags? Hashtags improve searchability, tap into trends, and add flavor to your content. Consider your [Read more…]

How to Write a Good Email Subject Line

How many emails do you write in a day? Dozens? Hundreds? Email has become a vital part of communication, especially for professionals. If you have a thought to share with a friend, a question to ask a colleague, or a suggestion to offer a client, chances are you will pull open your email and write [Read more…]

New Twitter Profile: Everything You Need to Know

You’ll notice Twitter introduced a major facelift to their profile pages last month. Moving towards a Facebook feel, the new profile places more emphasis on images and top content. With the official switch to new profiles taking place today, here is everything you need to know about the update. Header Image The new header image [Read more…]