Last week, we touched on understanding analytics for promotional email marketing campaigns. If you missed it, check it out Email size matters Keep an eye on your stats Most email newsletter programs offer reports that contain statistics such as open rate and click-through rate. Pay particular attention to your open and click-through rates, and identify [Read more…]
How to Analyze and Measure the Success of Promotional Email Campaigns – Part 1
November 22, 2013 By Leave a Comment
There are many ways to measure promotional email marketing campaign success. Silverpop did a yearlong study of email marketing metrics from Q1 to Q4 for 2012 and has shared some valuable insights with the marketing world. According to the study, having average promotional email marketing metrics now means you have poor performing emails, so it’s [Read more…]
5 Signs It’s Time to Update Your Website
November 12, 2013 By Leave a Comment
Your website is an integral part of your business. It may have been state-of-the-art when it was built, but web technology changes so quickly that your website might not be as current as you think. Here are some tips to help you decide if it’s time to update your site. It doesn’t work on mobile [Read more…]
3 Tips To Improving Quality Score
November 5, 2013 By 1 Comment
While Google remains mum on the exact formulas they use to calculate quality score, there are a couple factors that we know for sure can help boost your click-through rate and increase overall quality score. These following 3 steps will help raise your score, and as an added benefit, help lower the cost-per-click, giving you [Read more…]
What You Need to Know about Google’s Hummingbird Update
October 15, 2013 By Leave a Comment
The internet has been buzzing (and mildly panicking) recently over the latest Google algorithm update and what that means for SEO. The good news is that Hummingbird wasn’t just sprung on us – Google has actually been introducing it over the last few months as an addition to its current search model. What’s changed: When [Read more…]
Understanding Keyword Density
October 8, 2013 By Leave a Comment
When a writer takes on the task of developing SEO content for a web page, he or she can commit an SEO copywriting faux pas and run into problems. Keyword density, although an integral part of an effective SEO strategy, can lead to more damage than benefit if it becomes an obsession. A copywriter who [Read more…]
Email Marketing-Creating A Perfect Campaign
October 7, 2013 By 1 Comment
Email marketing is as crucial of a component as social media marketing when it comes to growing your company. With the right execution, an email marketing campaign can be highly effective in helping your business gain potential customers and establishing your brand further. It’s important to remember there is a method to the madness in [Read more…]
Google Analytics: Make Your Website Count (without a counter)
September 24, 2013 By Leave a Comment
Remember the days when websites used numeric counters on their pages to see how many people had been to their site? These counters quietly disappeared from the web and with good reason. They’re not very accurate, can’t track any demographic information and are usually not very well integrated into the layout of the site. Now [Read more…]
