In the age of big data, sharing content is a running battle, especially for a small business. One way to stay ahead of the curve is to build your brand’s image by using an informative picture, otherwise known as an infographic. Few other mediums give you the chance to entice your potential customers with a [Read more…]
Website Dos and Don’ts
March 20, 2014 By Leave a Comment
Whether you’re creating your own business website or hiring a designer, you should know the basics of what makes a site design work. Here are 10 tips that explain some simple web design principles. Don’t choose colors randomly Color selection is one of the first tasks in web design. If you already have a color [Read more…]
The Dos and Don’ts of Marketing: Email Blasts
March 11, 2014 By Leave a Comment
The concept of being able to reach scores of potential customers with one marketing message makes email marketing a powerful tool. Focused, relevant, and consistent campaigns have the power to attract and cultivate customers; by that same token, a poorly crafted email can be just as destructive to your image and drive customers away. As [Read more…]
Quality Service is More Important than Price
February 25, 2014 By Leave a Comment
I’m sure you’ve seen the ads – take this miracle pill and you’ll lose 20 pounds in two weeks without diet or exercise! And while it’s certainly appealing, anyone who has ever tried a fad diet or pill can tell you they don’t work. A juice cleanse may get you five pounds thinner but chances [Read more…]
The Power of Metadata
February 4, 2014 By Leave a Comment
How do Google and other search engines know what your page is about? Where does the text in a search engine result come from? The answer is Metadata. Metadata is information about information; in the case of a website, its small snippets of HTML code which provide search engines and searchers with information about what [Read more…]
Using Adwords and SEO Together For an Effective Marketing Strategy
January 28, 2014 By Leave a Comment
Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are [Read more…]
