No matter what they tell you, it’s not about your business. It’s not about your company name. It’s not about the products you sell. It’s not about having a catchy slogan. It’s about YOU! People don’t do business with a company – people like doing business with OTHER PEOPLE. A driver doesn’t call up an [Read more…]
How Showing Your Human Side Can Create Sustainable Relationships
January 16, 2015 By Leave a Comment
Holiday Marketing: “Merry Christmas” vs. “Happy Holidays”
December 23, 2014 By Leave a Comment
This time of year, brands across the country are walking that fine line between celebrating the holidays and “political correctness.” Over the past few years, more brands have shifted towards generic greetings (“Happy Holidays” or “Seasons Greetings”) over “Merry Christmas.” But why did this happen? And what does it mean for your business? According to [Read more…]
Why Good Website Content is so Critical
October 17, 2014 By Leave a Comment
What does your website say about your business? Not the design or branding – but what does the content actually say about your business? The words on a page are an obvious but critical part of the message your website sends to your audience. Yet, too often, they come as an afterthought. Text is added [Read more…]
Business Blogging: Drive Traffic with Fresh Content
July 18, 2014 By 1 Comment
Think about your business website. It probably has a home page, about us page, contact page, maybe a few pages for specialty products or services… How often do you update your website? Once you get the content finalized and your website published, chances are your don’t think about it again unless your business grows or [Read more…]
How to Write a Good Email Subject Line
June 24, 2014 By Leave a Comment
How many emails do you write in a day? Dozens? Hundreds? Email has become a vital part of communication, especially for professionals. If you have a thought to share with a friend, a question to ask a colleague, or a suggestion to offer a client, chances are you will pull open your email and write [Read more…]
