How Much Does Adwords Cost?

How much does Adwords Cost?  This is a very common question that we hear from SME (Small to Medium sized Enterprises) businesses who have never had any kind of experience in marketing their business online or are just dipping their toe into online advertising. Before we delve into the mindset you need to have in [Read more...]

Importance of NAP (Name, Address, Phone #) Across All Directories

I analyze multiple websites on a daily basis with the primary focus of determining what changes, if any, are needed on a website to help elevate search rankings, but also to assess and evaluate a business’ local presence on the SERPS (Search Engine Results Page), particularly Google. I am always a bit amazed at the [Read more...]

The newest employee’s perspective at AMG

I am guessing by the title of this blog I am already found out. That is me; I am the newest addition at a small, family-run business, known as Automated Marketing Group (AMG). Graduating from Metropolitan State College of Denver in 2003 with my Bachelor’s Degree in Behavioral Sciences, I never would have envisioned myself [Read more...]

Color Design in Websites

Color is one of the most important aspects of design. But where do you start? What colors are right for your business? The infographic below provides some information about the psychological aspects of color, and will give you some guidance on choosing the right colors to represent you. Click for larger image Sites referenced in [Read more...]

Google Algorithm Updates: What You Need to Know

Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners [Read more...]

Importance of Hashtags

#ThrowbackThursday, #Selfie, #NoFilter. Hashtags have become a staple within our social media culture. You can now find them on Facebook, Twitter, Instagram, Google+, Vine, Pinterest, and even YouTube. So why are hashtags so important? And where can you find trending hashtags? Hashtags improve searchability, tap into trends, and add flavor to your content. Consider your [Read more...]

How to Write a Good Email Subject Line

How many emails do you write in a day? Dozens? Hundreds? Email has become a vital part of communication, especially for professionals. If you have a thought to share with a friend, a question to ask a colleague, or a suggestion to offer a client, chances are you will pull open your email and write [Read more...]

Can Paid Search Ads Improve Brand Awareness?

Google recently came out with the results from a study they conducted with Ipsos MediaCT in 2013 around branding and addressed the question of whether or not paid search ads improve brand awareness.  The results of the study really confirm what a lot of us in the internet marketing field have been saying for years, [Read more...]

How do Online Reviews affect Local SEO and Why are they Important?

We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews?  Are gathering reviews for your business a worthwhile investment of time?  I say absolutely yes, for a number of reasons.  Not the least of which is listening to what your clients [Read more...]

New Twitter Profile: Everything You Need to Know

You’ll notice Twitter introduced a major facelift to their profile pages last month. Moving towards a Facebook feel, the new profile places more emphasis on images and top content. With the official switch to new profiles taking place today, here is everything you need to know about the update. Header Image The new header image [Read more...]