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Beware of these “Buzzwords” in 2015: Duplicate Content

There has been, and will continue to be, a lot talk in SEO and webmaster circles about duplicate content. Not just duplicate content within one website, but also having duplicate or multi versions of the same website. This conversation has taken off now and will continue going into 2015. There is also a lot of [Read more…]

Meet Dr. Dean

We get requests from people almost daily wanting more information about what makes a good website. I have spoken to owners of auto repair shops, fishing charters, dry cleaners, pediatric clinics… and too many others to count. (If you guessed that we love to support the small business community, you’d be 100% correct!) They want [Read more…]

How to Respond to Negative Online Reviews

Your customers have access to many different review sites such as Yelp.com, YellowPages.com and even your Google + and social media pages to leave a testimonial about the service they received at your business. According to this survey by Nielsen.com, 70% of consumers say online reviews are among the most trusted source for information, and [Read more…]

The Importance of Online Presence

A solid presence on the web is critical to the success of a business in our digitally evolved world. But with so many opportunities to reach your customer online, how do you know where to focus your marketing efforts? You could invest time and money developing a flashy website – but it won’t do you [Read more…]

Four Easy Ways to Boost Online Reviews

On July 24, 2014, Google rolled out their new algorithm update, named Pigeon by Search Engine Land, which ties deeper into Google’s local web search capabilities. This means the search engine giant is putting more value on brands that have online reviews on local review pages such as Google+ and Yelp.com. What does this mean [Read more…]

Negative SEO Attempting to Extort Website Owners

While the recent attempts by organizations to blackmail/extort webmasters and website owners are not necessarily new, they might be new to many of you. We wanted to take a moment and help you understand what is going on out there in cyberspace, including some ways you can combat these threats. Essentially what is happening this [Read more…]

What Mobile Internet Traffic Means for Your Small Business

Technology is increasing and providing us with newer, better and smarter devices, and with the increase of technology, there is also an increase in the internet traffic generated by our mobile devices. This causes a growing need for businesses to accommodate these mobile users on the web, and what some small businesses may not know [Read more…]

Importance of NAP (Name, Address, Phone #) Across All Directories

I analyze multiple websites on a daily basis with the primary focus of determining what changes, if any, are needed on a website to help elevate search rankings, but also to assess and evaluate a business’ local presence on the SERPS (Search Engine Results Page), particularly Google. I am always a bit amazed at the [Read more…]

Google Algorithm Updates: What You Need to Know

Everyone has experienced the magic of search engines. Users visit Google.com, type a couple of words into the search bar, and press enter to receive thousands of links to websites that are relevant to the search. As Search Engine Optimization (SEO) professionals, one of the questions we are asked most frequently by small business owners [Read more…]

How do Online Reviews affect Local SEO and Why are they Important?

We get asked this question a lot, and when we don’t get asked this question we have to ask where are your online reviews?  Are gathering reviews for your business a worthwhile investment of time?  I say absolutely yes, for a number of reasons.  Not the least of which is listening to what your clients [Read more…]