AMG™ Testimonials

"New customers from the Dear Neighbor Letter™ are very different than the usual customers. They seem to come in with trust already instilled, like a referral from one of your best customers. They are looking for quality, for service after the sale and to be taken care of. Price is not that big of an issue so there's no need to protray it.

However! Be ready -- I mean really ready -- to provide 125% service to these people, because for once it will be appreciated.

Also make sure you follow up with them three days after service. If there is a problem they seem to be more forgiving and understanding and trusting the relationship. If all customers were of this nature, what a perfect career this would have been!"

"I had a customer walk through the door today, DNL in hand. He explained that he had been doing his work with a Mercedes specialist for years. That specialist had just closed. He explained that he had been getting our mailer for some time now and was ready to give us a try.

"With all the dealer and independent closures going on, we have had 2 to 3 of these people a week. I can't thank you enough for your help with my marketing. My bank account definitely shows how much it is working."

"My expectations we not only met, they were exceeded!!

Exceptional service is what we look for from a vendor, especially in areas of our business where a need is realized, but we lack the expertise to accomplish the goal. AMG™ has proven they are dedicated to exceptional service. We have used AMG™'s direct marketing programs in the past with exceptional results, so it was a natural fit having AMG™ develop our web site. Will Johnson, Director of Marketing did an outstanding job....he a true professional. If you want old fashioned customer service that delivers on time and on budget, call Will at AMG™. You won't regret it!"

http://www.pacificmotorservice.com

"I just finished accounting for the last 6 months of our advertising. As you know, we track all of our advertising with coupons and discount offers. Over the past 6 months, we advertised in the 2 local newspapers, with Money Mailer, Buy Colorado, in Founders Keepers, Tidbits and with the DNL direct mail thru AMG™. The DNL piece has gone out twice in the past six months, and both times the pieces hit, the response was almost immediate and very noticeable. We had an increase in phone calls, and in walk in traffic. No other form of advertising gives us that kind of response or excitement. Statistically speaking, 64% of all coupons over the past 6 months came from the DNL pieces. On the whole, our average repair order directly related to coupons was $381.78. That's not a bad figure, but DNL coupon driven repair orders averaged $614.52, and in the month of October, the average repair order was $767.39!

"The DNL is the best piece of advertising we have ever used. It always out performs anything else by an almost 2 to 1 ratio! And, the customers that the DNL drives to our shop are the type of customers that make life-long customers. They usually have 2 or more cars, and they are willing to spend the money required to keep their vehicles operating at peak efficiency. In the past 6 months, we have dropped the Buy Colorado and Founders Keepers ads because they generated zero response. The newspaper ads will be next. The fact that we can count on the DNL to create interest and excitement makes it that much easier to stop spending money on things that do not work. Plus, with a change in wording, or adding a different photo, in no time you can have a direct mail piece that has a different feel or look, but still conveys a message that creates interest and excitement. I would recommend this advertising to anyone interested in getting maximum bang for their buck!"

"Customers who call in because of the Dear Neighbor Letter™ consistently compliment us AND spend more money than with any other marketing we use. Several people have come by just to meet us after receiving it and later became customers. The DNL Works much better than anything we have used before. The repetition of mailing each quarter pays off and we have had new customers bring it in from mailings 6 months ago and beyond. It pays for itself!"

"We have found more quality customers this way [with the Dear Neighbor Letter™] than running the discount ads in newpapers, Val-Pac and radio."