Almost every time I ask my clients how they got my email address, they said that they went through my website. They said after reading my website they said ‘that’s the charter boat I want to go on.’ Your building skills are what make my business go around. I just wanted to say thanks for all the hard work.”
Captain Dave Schugar,
Sweet E’nuf Charters
- Marathon, FL
New customers from the Dear Neighbor Letter™ are very different than the usual customers. They seem to come in with trust already instilled, like a referral from one of your best customers. They are looking for quality, for service after the sale and to be taken care of. Price is not that big of an issue so there’s no need to portray it.
However! Be ready — I mean really ready — to provide 125% service to these people, because for once it will be appreciated.
Also make sure you follow up with them three days after service. If there is a problem they seem to be more forgiving and understanding and trusting the relationship. If all customers were of this nature, what a perfect career this would have been!
Jim Gesell, Gesell’s Automotive
-Oconomowoc, WI
I had a customer walk through the door today, DNL™ in hand. He explained that he had been doing his work with a Mercedes specialist for years. That specialist had just closed. He explained that he had been getting our mailer for some time now and was ready to give us a try.
“With all the dealer and independent closures going on, we have had 2 to 3 of these people a week. I can’t thank you enough for your help with my marketing. My bank account definitely shows how much it is working.
Alan Heriford, Johnson County Automotive
-Merriam, KS
I’m getting $800 and $1,000 R.O.’s and they are a completely different type of customer than new customers from other types of marketing. I’m even having to adjust my thinking about how new customers act because I don’t seem to have to try as hard to please them. They are already sold and I need to just take care of them.
Joe Lynn, Performance Plus Automotive
-Greensburg, PA
“My expectations we not only met, they were exceeded!!
Exceptional service is what we look for from a vendor, especially in areas of our business where a need is realized, but we lack the expertise to accomplish the goal. AMG™ has proven they are dedicated to exceptional service. We have used AMG’s direct marketing programs in the past with exceptional results, so it was a natural fit having AMG™ develop our web site. Will Johnson, Director of Marketing did an outstanding job….he a true professional. If you want old fashioned customer service that delivers on time and on budget, call Will at AMG. You won’t regret it!”
http://www.pacificmotorservice.com
Kevin & Sue Anne Donohoe, Pacific Motor Service
-Monterey, CA
“I just finished accounting for the last 6 months of our advertising. As you know, we track all of our advertising with coupons and discount offers. Over the past 6 months, we advertised in the 2 local newspapers, with Money Mailer, Buy Colorado, in Founders Keepers, Tidbits and with the DNL direct mail thru AMG™. The DNL piece has gone out twice in the past six months, and both times the pieces hit, the response was almost immediate and very noticeable. We had an increase in phone calls, and in walk in traffic. No other form of advertising gives us that kind of response or excitement. Statistically speaking, 64% of all coupons over the past 6 months came from the DNL pieces. On the whole, our average repair order directly related to coupons was $381.78. That’s not a bad figure, but DNL coupon driven repair orders averaged $614.52, and in the month of October, the average repair order was $767.39!
“The DNL is the best piece of advertising we have ever used. It always out performs anything else by an almost 2 to 1 ratio! And, the customers that the DNL drives to our shop are the type of customers that make life-long customers. They usually have 2 or more cars, and they are willing to spend the money required to keep their vehicles operating at peak efficiency. In the past 6 months, we have dropped the Buy Colorado and Founders Keepers ads because they generated zero response. The newspaper ads will be next. The fact that we can count on the DNL to create interest and excitement makes it that much easier to stop spending money on things that do not work. Plus, with a change in wording, or adding a different photo, in no time you can have a direct mail piece that has a different feel or look, but still conveys a message that creates interest and excitement. I would recommend this advertising to anyone interested in getting maximum bang for their buck!”
T.C., AMC
The marketing program you set us up with has once again exceeded my expectations. Our mailing have always had exceptional response, but this one tops it all — last week a new customer handed me a mailer you created for our company for our first mailing at the beginning on 2003. I couldn’t believe it!
“I had to ask what made them keep it for so long. Their response was, they “could feel the value and sincerity in its statement, how it was constructed, and simply could not throw it out.” I have heard this in the past several times, but now two years later, unbelievable!
Brion Fuller, Automotive Specialists
-Tucson, AZ
Customers who call in because of the Dear Neighbor Letter™ consistently compliment us AND spend more money than with any other marketing we use. Several people have come by just to meet us after receiving it and later became customers. The DNL Works much better than anything we have used before. The repetition of mailing each quarter pays off and we have had new customers bring it in from mailings 6 months ago and beyond. It pays for itself!
Bob & Su Walker, S&S Automotive
-Mesa, AZ
The benefit we get from the mailer [Dear Neighbor Letter™] is it helps the consumer realize that we do actually care about them by educating them about our products and services, without feeling like we’re trying to sell them anything. The value is the consumer perceives they are actually getting a lot for their money because they understand what we will do for them before they ever enter our business. It works for me
Kenny Walters, Mufflers and More
Walled Lake, MI
