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July 8th, 2011
I (Caitlyn) love my office. It’s a pink utopia of fabulousness that really captures the fun-loving personality of the WebPresence™ team (or at least me). It makes me happy and keeps me productive and focused. Although an affinity for pink is certainly not a prerequisite to work in the WebPresence™ office, my team at least humors me (and so does much of the team at AMG). This week, it is my absolute pleasure to introduce you to my two favorite girls, Amanda and Lindsay.
Amanda: WebPresence™Assistant / Analytics Aficionado / Calming Presence
Amanda is a whiz at setting up Facebook and Twitter pages, doing keyword research, helping clients to claim listings, as well as a myriad of other tasks. She also has a talent for making the most interesting (and colorful) charts and graphs to illustrate our client’s progress. Amanda also takes the stress out of my life by taking on projects that give me anxiety: moving and setting up my computer from one office to another? Done (twice). Getting my headset to work? She’s on it. Lost password? She has a chart for that! I’m so thankful for her.
Lindsay: Social Media Assistant / Blogging Enthusiast / Southern Belle
Lindsay is the newest addition to the AMG (and WebPresence™) team and she’s already found her spot in the mayhem. She pumps out blogs for our clients on a daily basis and creates much of the content on our clients Facebook and Twitter pages. She’s up for any task and has helped to take a big chunk of content creation off my plate. She also loves cupcakes, so in my book—she’s the very best!
And AMG wouldn’t be complete (or even exist) without our fearless leaders, David Rogers and Terry Keller. Their innovation, commitment to excellence, and enormous hearts are truly inspirational and are the gas to the fire that is AMG.
Although I’m partial to the WebPresence™ team, it is truly all of us at AMG working together that produce such great results for our clients. If your marketing team isn’t getting you results (with flair), give us a call anytime at 1-866-520-3030 — we always have room for one more.
Tags: effective marketing, social marketing, social media minute, targeted internet marketing, web presence
Posted in About the Automated Marketing Group, Social Media Minute | No Comments »
June 30th, 2011
I’ve had the pleasure of working at AMG for a little over seven months. In those months, I have seen our team grow from people who work together to more of a professional family. We celebrate exciting news (like the birth of a baby) and special occasions (like birthdays and work anniversaries) with celebratory lunches. We pack all of us in to the conference room and joke, tell stories, and spend time together as we share food. There are two ladies that are responsible for organizing our office “parties.” This week, meet Shelly and Cathie.
Shelly: Administrative Assistant/Organizer of Chaos/ Momma Hen
Shelly completes even the most daunting of tasks with flair. Her kindness and genuine attitude are apparent in each of her interactions, whether it is with a client, vendor, or any of us. She organizes even the trickiest of schedules and does it with a smile. I especially appreciate her understanding of my affinity for the color pink. She goes out of her way to make sure that if at all possible she orders me the pink variety of office supply. Thanks to her, the WebPresence™ office is stocked with a pink stapler, pink tape, pink post-its, and a multitude of pink markers.
Cathie: Accountant/All Knowing/Rockies fanatic
Cathie is the coolest accountant/bookkeeper I know. They can get bad wraps for being sort of square but Cathie is one of the most driven, kind and committed people we have on our team. She’ll drop anything to answer a question and she makes sure we’re all following the rules. She also has enough Rockies gear to outfit her own baseball team!
Part of the success we have for our clients is our ability to trust each other and lean on our team when deadlines are looming and stress gets high. I can’t stress enough that what sets us apart is our level of caring. We want our clients to succeed because that means we’ve succeeded as well. If this doesn’t sound like the relationship you have with your marketing company, give us a call at 1-866-520-3030!
Tags: social media minute, web presence
Posted in About the Automated Marketing Group | No Comments »
June 17th, 2011
Every morning at AMG, we start out with a daily stand up meeting with the whole team. The meeting gives each of us a chance to review what we completed the day before and share what our goals are for the day. It’s a great tool we use to keep all of the work we do for our clients in sync and moving forward. And it serves as one more example of how we work to be a cohesive and highly leveraged team in order to benefit our clients every single day. I love starting out every day knowing that each one of us is on track to do our best work! This week, I’d like to introduce you to two more members of AMG—Andy and Peter.
Andy: Web Designer/Mr. Fix it/Funny man
Andy is responsible for creating all the professional websites for our clients. He also built one of the best tools in our office—a magnificent site that keeps track of all the magic that happens around here (content, client information, etc). His website work goes hand in hand with the WebPresence™ team and his commitment to showcase the best attributes of each client is apparent in every website he completes. He’s definitely the comedian around here and keeps things light, funny, and awkward with his jokes and stories.
Peter: Creative Assistant/Jack of all trades/My hero
I’m not sure what exactly Peter does but I also know it’s pretty much everything. He’s the voice of AMG—he’s the smooth voice you hear on the RPM Toolkit™ tutorials as well as AMG’s phone system. He creates art, newsletter articles, and pretty much anything you ask him to. He’s helped me with projects I needed yesterday and always pulls through (usually with a smile). He solves problems and is one of the most positive and happy people you could possibly hope to meet.
The AMG office is nothing short of a zoo on some days completing projects and setting new goals. But we also know how to have a great time. For instance, it’s not uncommon for Will and Peter to break in to song (today it was Aerosmith’s Don’t Want to Miss a Thing) and we always have a dance party on Friday afternoons. But we also work hard and take each of our client’s successes as our own. Check out next week’s blog where you will meet Cathie and Shelly—two fabulous ladies that keep us on task! In the meantime, if your media company is not up to par, give AMG a call at 1-866-520-3030 — we’re always happy to help!
Tags: customer newsletter, social marketing, web presence, website design
Posted in About the Automated Marketing Group | No Comments »
June 10th, 2011
You’ve heard me (Caitlyn, Social Media Manager at AMG) say it before, but I’ll say it a million times over: working at the Automated Marketing Group rocks!
Why? Because I believe what we do here every day really does make a difference in the lives of our clients. Sure, other marketing companies can update your social media or send your direct mail or design your websites (be careful, though…have you read our new ebook? Sign up over to the right…). But the real difference you get with AMG is the amount of passion and care each member of the team has for every single one of our clients’ success.
The reason our team works is because of the wide array of talents, viewpoints, and expertise each of us brings to the table. We know our clients pretty well but I thought it might be fun if I gave you my take on the AMG team and what makes us stand apart. I will introduce you to two team members a week and let you in on what makes us tick. This week, please meet Diana and Will.
Diana: Production Manager/Talent Motivator/Super Cheerleader
Diana has been here less than 90 days but she has already helped to take AMG to the next step by organizing all the ideas that fly through our office on a daily basis. She makes ideas a reality and she does it by encouraging each of us to be innovative and “dream big” about the future of our company. She makes sure projects get completed and she cheers each of us on to do our jobs to the best of our ability. There isn’t a problem she can’t fix or an idea she won’t make a reality.
Will: Creative Director/Super Editor/Secret Spy
Sure, Will’s desk looks like the inside of his brain (very full) but the amount of work this guy turns out on a daily basis is nothing short of amazing. He’s one of the cornerstones of AMG (he’s been here over five years now) and there is not one thing that goes on here that he does not have a hand in. I used to think Will was all business all the time but over the past few months I have come to enjoy his witty banter and creative wit on all subjects from food to Battlestar Galactica. Will fixes things and knows more about the ins and outs of really weird stuff than pretty much anyone, which is why I’m fully convinced he moonlights for the CIA.
AMG is sort of a motley crew of truly talented and exceptional people. We’re serious about our work and serious about providing the best results for our clients. We know that their success will not only benefit them directly but also their families and employees families as well…and that means something to each and every one of us. Check back in next week to meet Andy (our website designer) and Peter (I’m still not sure what Peter does…). In the meantime, if you’re not getting the very best from your current marketing company, then give AMG a call. We’re happy to help!
Tags: direct mail marketing, internet marketing, social marketing, website design
Posted in About the Automated Marketing Group | No Comments »
May 25th, 2011
We’re pretty close to releasing a brand new ebook called “The BIGGEST Lies They’re Selling To You EVERYDAY.” I’ve been doing a lot of research for this ebook in order to dig up the most dangerous marketing myths, lies, half-truths and falsehoods that some companies are teaching as truth every day, and if there’s one thing I’ve learned in all of my research it’s this…
It’s hard out there for repair shop and small business owners!
There are a lot of companies out there who only want your money, and they’re willing to do ANYTHING to get it. Distorting the truth…selling you part of what you need (the part that’s easy for them to do) and convincing you it’s the whole solution…lying about how much you should be spending…and the list goes on!
I won’t spoil the ebook before it even comes out, but I will say this: repair shop and small business owners deserve better. Whether it’s direct mail, internet marketing, website design and turnkey marketing like what we do at AMG or any other service that requires a vendor, don’t just pick somebody out of the phone book! There ARE companies out there who care about your success and not just about making an extra buck at your expense.
As we get the book ready for release, I’ll leave you with two things:
- If you want to know the MOMENT that the new ebook is ready to download, fill out the form below!
- We got an incredibly nice testimonial from a client that we wanted to share:
The flood gates opened and we have plenty of cars to work on. It may be raining outside, however the “dark cloud” is not above Courtesy Automotive!
I truly appreciate working with you and your team. I know I have said this many times before, but really…Thank you for going the extra mile, and doing what you do for me. Although I still need improvements, I just cannot begin to describe how much more positive my life is, financially, and emotionally.
Dale K – Owner of Courtesy Automotive in Colorado Springs
I hope you’re excited about the new ebook…I’m excited to hear what you think!
Wordpress plugin expert and Rockville Web Developer Taylor Lovett
Tags: customer newsletter, direct mail marketing, internet marketing, marketing ebook, testimonial
Posted in Repair Shop Marketing Tips, Small Business Marketing Tips | No Comments »
May 3rd, 2011
The WebPresence™ Marketing team loves to share our passion for social media and SEO (Search Engine Optimization) and how we use it to make our clients successful every single day. Each week, we will post a blog about what’s going on in the WebPresence office and give you some helpful tips to help grow your business’ online presence.
In past posts, we have discussed the importance of having a Facebook page for your business, why it’s important to make your brand more human and how it’s a helpful tool to build solid relationships with your customers. It’s important to remember, however, that even though your business should certainly be an extension of your values and ethics, there should be a clear distinction between your personal and business pages on Facebook. In this week’s Social Media Minute, we’ll discuss the top three reasons it is so important to separate your business and personal pages on Facebook.
Your business page is about your customers…NOT about you
Your friends and family may care about your upcoming high school reunion, pictures from your Friday night bowling league, or what you had for lunch (well, maybe not that, but you get the drift)…but your customers do not. Your business page is an outlet to engage with your customers about things that matter to them, like problems they may have and how your business can help them. Remember to keep your business posts focused on engaging with customers in a professional and caring manner.
Your business page is NOT the place to share political or religious opinions and beliefs
You may feel strongly about a certain political candidate or religious issue. However, sharing or promoting this sentiment on your business page is a sure-fire way to lose fans very quickly. Truth be told, if every single one of your customers shared your exact viewpoint when it comes to such hot-button issues, you probably would not have very many customers. Your business needs to remain neutral on touchy issues, and the best way to do this is to not mention them at all. If you’ve kept business and personal separate, it means that expressing your opinions on your personal page will only affect you and won’t detract from your business’ reputation.
Your business page always represents you…Your personal page does not always represent your business
Most likely, you would not go to work in your pajamas or hang pictures of your bachelor party on your waiting room walls. But you would share with your customers your favorite restaurant or a community program you support. It’s important to keep these same distinctions when posting information to your personal and business pages. Your business page will always be an extension of you and you want to make sure your posts reflect you in the most positive light.
Your personal page, however, does not always have to operate under the same professional guidelines that you run your business. It’s fully reasonable to share your own personal opinions and insights with your friends and family.
Does all of this seem a little overwhelming? Are you scared you might post something offensive on your business page that could cost you a customer — or worse, permanently damage your online reputation? As a business owner, you have a lot at stake every day, and it’s tempting to use every possible outlet to let people know about a political cause that you care about. There is also a fine line between sharing your best qualities and sounding like you’re patting your own back — another turnoff for customers.
There is nothing wrong with letting an expert handle your business’ Facebook account. HOWEVER, you should make sure that the company who handles your social networking understands your customers. Unless they understand your customers and are willing to do the extensive research and analysis required to find stories that are interesting but inoffensive, you’re not just playing with fire…you’re playing with your reputation, your security and your future.
At the Automated Marketing Group, we extensively research every client’s market extensively for quality news sources, and we employ professional writers who understand just how important it is to communicate clearly and avoid taboos. If you’re ready to get back to running your business without having to worry about who you might be offending on Facebook, give AMG a call at 1-866-520-3030 or drop us a line!
Tags: effective marketing, facebook, facebook maintenance, facebook marketing, social marketing, social media minute
Posted in Repair Shop Marketing Tips, Small Business Marketing Tips, Social Media Minute | No Comments »
April 29th, 2011
 Summer is coming and I am PUMPED!
I can’t wait to have warm mornings, full bays and happy techs, walleye biting and me biting walleye, and you making lots of money like me….but WAIT!!!!!
You are going to be really, really busy this summer, right? I mean I’ve already scheduled some vacations and travel — time on both coasts and even in Alaska! I am 1000% confident that MY businesses will not only be ok, they will GROW!
How can I be so confident?
Because I have been using an Ad Budget tool (the one in the RPMToolKit™, in fact) for the last ten years…and it’s never let me down!
See…we used to believe that there were just times of the year when the shop would be dead for a month or two….we thought that things were supposed to slow down after the summer and pick back up in May. It’s always been that way….right? Well, not for us anymore!
We figured out a few things…
- Seasons cannot be changed…but if we plan and purchase our advertising before the summer gets here (before we realize we need or want more business), we have it locked in before the competition has even considered what they will do! That means we are busy now…months before the competition! It also means we are not sitting around in April, May, or any other time for that matter! Now, when things start picking up for summer travel, we’re already in full swing and we can capture many more sales each year!
- We need cars every day. That’s why we don’t advertise sporadically….we do it every day! Of course, I cannot afford to mail big orders of mail pieces every day…but by synchronizing and planning all my advertising ahead of time, I can make sure that I have something going out, whether electronically or through the snail mail at least weekly! That means fewer dead spots. It means my pipeline stays full. And it means no empty bays or days without cars!
- Cash flow is also needed every day. If I only advertise once per month, or even less-then my cash flow is going to be a mess, and I am going to have an empty checkbook much of the time throughout the year…again, my Living Ad Budget Tool™ keeps me aware of precisely what I am planning, when it’s happening, how much it costs, and whether or not it’s going to work, or has worked. There’s no more guessing or worrying about whether I should or should not buy into an ad or coupon!
- End-of-year net profit is not guaranteed by a great summer, or even by a great car count!!! It’s guaranteed by first making sure your profits are in line, and then by getting the most work out of each bay, each hour you are open. This is very difficult if you are only busy for a few months out of every year! Remember, it’s not a great summer that makes a great net income! It’s maximizing the dollars out of every bay, every hour! Don’t wait to get marketing out if you need cars…if you wait, you’ll be more likely to make impulse buys on ads and those almost NEVER PAY OFF!!! So don’t wait! Do it NOW!
- Finally, I am sure by now that you’ve read some of the studies on the how much better off you are when you do marketing and advertising during a recession! If not, then take a look at articles like this from the Harvard Business School — it will prove to you that the idea of being in the mailboxes when no one else is will make your shop busy now….and much more stable much sooner than the competition who isn’t mailing!
Want more info, or want to know how the Automated Marketing Group can help your shop get ready for summer? Give us a call at 1-866-520-3030 or drop us a line! This is the same marketing we use in our shop to get results that nobody else has every been able to get close to!
Tags: auto repair marketing, customer pipeline, marketing during recession, marketing results, repair shop marketing
Posted in Repair Shop Marketing Tips | No Comments »
April 25th, 2011
The WebPresence™ Marketing team loves to share our passion for social media and SEO (Search Engine Optimization) and how we use it to make our clients successful every single day. Each week, we will post a blog about what’s going on in the WebPresence office and give you some helpful tips to help grow your business’ online presence.
One of the most rewarding parts about working in the WebPresence™ office is the opportunity we have to get to know each one of our clients. We love to share happy news, celebrate successes, or hear about the general goings-on in the lives of our clients. Because we truly enjoy getting to know each client, it makes us want to work hard for them and gain and maintain their trust in us. This week’s Social Media Minute outlines how building solid relationships with customers by utilizing social media outlets like Facebook and Twitter effectively can go a long way in making them customers for life.
What’s your favorite place to grab a slice of pizza after work?
 Is there a place in town where “everyone knows your name?” Most folks do, and would love to tell you about it. Asking questions like this makes your Facebook page a place where people can connect, build relationships and bond over common likes. The trick, of course, is to have a lot of these questions in your back pocket so that you’re not struggling to find something to talk about! As you start to accumulate questions, also be sure you’re keeping track of what you’re asking. You don’t want to sound like a broken record!
Where is your favorite place to volunteer your time?
The benefit of being a small business owner is that you are already an integral part of your community. You have a leg up on corporate competition because you live next door to your customers and have an opportunity to connect with them.
But there’s a trick here, too. If you’re not careful, you can come off like you’re seeking praise and recognition rather than trying to help folks in need. The advantage that a professional social marketer brings is the ability to walk that fine line; if you choose to do this yourself, be sure you don’t sound like you’re patting yourself on the back! (Be sure to make sure you’re not permanently damaging your online reputation!)
Does your business have a soul?
Facebook and Twitter pages that create a sense of community instead of being just another sales message is a very good thing…and is especially useful for cutting through the clutter of corporate-speak out there. In fact, when done right, it shows that your business has a soul. So many businesses utilize Facebook and Twitter as a one-way channel to scream or repeat their sales message like a loud, broken record…and more often than not, this message falls on deaf ears. But creating a conversation with your customers and encouraging participation goes a long way towards building trusting relationships. And those are the customers that will return time and time again.
Don’t know where to start? Can’t come up with questions, don’t know how to track and measure the benefits what you’ve done, or maybe you’d like some help with sounding like a caring, involved, pillar of your business and local communities – instead of sounding like you’re tooting your own horn? Give AMG a call at 1-866-520-3030 or drop us a line! We professionally manage our WebPresence clients’ social marketing in a way that creates relationship, builds trust, increases brand awareness, encourages participation…and we GET CUSTOMERS INTO YOUR BUSINESS!
Tags: charity, effective marketing, facebook, facebook maintenance, facebook marketing, online relationships, social marketing, social media minute
Posted in Marketing Ideas, Repair Shop Marketing Tips, Small Business Marketing Tips, Social Media Minute | No Comments »
April 15th, 2011
Have you seen how Google is using social media in their search results? Check out the following image!
With social media becoming a major player in today’s search engine ranking results, it has never been more critical than now to have your accounts PROFESSIONALLY managed. One poorly chosen response or statement, and your company’s reputation in your local community can be permanently damaged.
Want proof?
Here’s how Skittles, a PR executive, the designer Kenneth Cole, and even the Red Cross have harmed their reputation because they either…
- didn’t manage their social media at all
- didn’t let a professional manage their social media
- or didn’t monitor their social media!
But here’s the thing: professionally managing and monitoring your social media is really just scratching the surface…it’s the bare minimum when it comes to having a professional web presence.
If you really want to make the most of Facebook, Twitter, LinkedIn, etc., you should be thinking about COMBINING your efforts on the web. It’s one thing to post interesting content that your fans and followers pay attention to…but another thing entirely to tie that into your Search Engine Optimization!
 If you want to see a real fight, put all of those creative teams from different companies on the same project… In other words, in order to manage your presence on the web, you can hire a social marketing team, and hire a separate SEO team, and hire another company to monitor your reputation, and a fourth team that produces content, and you can pay them each thousands of dollars each month…
And at the end of the day, each of those teams would still only be doing part of the work.
Your social networking team needs to know what your SEO team is doing to be truly effective, and needs to know about everything your content team is writing so they can post about it. Reputation management works hand-in-hand with SEO and social marketing. SEO works best when done hand-in-hand with social marketing and content writers.
And the list goes on!
When it’s all said and done, you are best served doing ALL of this yourself…
(Of course, before you start, ask yourself if you really have another 6-8 hours every day available AND an education in the latest online marketing…)
…OR having ONE company do ALL of it for you.
That’s the only way that each piece will be effective!
The good news? It doesn’t have to cost a fortune to have it done right (Want proof? Google auto repair littleton and see how many shops Keller Bros. is beating out.)
In fact, we’re so confident that you can’t find BETTER results for BETTER money than you can get with WebPresence™ Marketing from AMG…that during April, we’re putting our money where our mouth is and giving everyone who joins WebPresence Marketing a free company website.
Not a dinky fill-in-the-blank copy of somebody else’s website. Not a generic template. A real, professionally-designed, from-scratch website built to suit your business.
Tags: content writing, effective marketing, facebook, facebook maintenance, facebook marketing, link building, search engine optimization, search engines, social marketing
Posted in Marketing Ideas, Repair Shop Marketing Tips, Small Business Marketing Tips | 2 Comments »
April 12th, 2011
The WebPresence™ Marketing team loves to share our passion for social media and SEO (Search Engine Optimization) and how we use it to make our clients successful every single day. Each week, we will post a blog about what’s going on in the WebPresence office and give you some helpful tips to help grow your business’ online presence.
There is a common misconception among small business owners that due to the specialized and localized nature of their business, they think they won’t benefit from having a business page on Facebook. They look at large corporations like Coke and General Motors who boast hundreds of thousands of Facebook Fans, and chalk up their success on Facebook to being multinational corporations with massive social media and marketing budgets.
While we won’t deny that Coke and GM have an advantage because of these things, it doesn’t mean they’re the only ones who can build an engaged, trusting and loyal community! Which brings us to this week’s Social Media Minute: Why it’s so important for your business to have a Facebook page! Today’s big lesson?
If YOU aren’t engaging with your customers on Facebook, your COMPETITORS are!
The ways that Facebook allows you to connect, engage, and build trusting relationships with current and potential customers are nearly endless. If your business does not have a Facebook page yet, you are missing out on potential connections and money.
And if your competitors are on Facebook, you better believe customers will choose them over you.
The truth is, businesses big and small are quickly coming to a point where they don’t have a choice about whether or not they utilize social media. Instead, the choice is about how well they use it.
Updating and maintaining a company Facebook page can be a daunting task. It’s hard to find the right balance of professional tips, incentives and specials, and personal anecdotes to really connect with customers and encourage active engagement on your page. Posting too frequently, being too “salesy,” and a lack of creative posts will drive your fans away (click here to see more reasons why your ads aren’t working!). But an authentic mix of your business and your background will help to connect you with your customers.
Facebook is not going away anytime soon!
A quarter of a million new people join Facebook every day. Why miss out on an opportunity to put your business in a place where your customers are spending time? Just as bad, why miss out on doing it in a thoughtful and distinctive way that distinguishes you from your competitors?
Yes, there is a LOT to keep track of, manage, research, brainstorm, and think about when it comes to creating and maintaining a presence on Facebook. There is a lot to do on a daily basis if you want to be successful! But you don’t need to be a multinational corporation with a huge budget to do it right…you just need the right team in place, one that understands and can communicate with your customers, one that understands what people like and don’t like on Facebook, one that can manage your page so you can concentrate on your business, and one that can bring you all of these professionals for an affordable price.
Remember, if you ever need help in your ongoing creation or promotion of your company on Facebook so that you can engage with your customers instead of your competition, the social media experts at the Automated Marketing Group are here to help! We have been very successful in internet marketing for the past 17 years, and we can help you get the targeted social marketing your business needs!
Give us a call at 1-866-520-3030 or use our contact page!
Tags: effective marketing, facebook, facebook maintenance, facebook marketing, marketing results, social marketing, targeted internet marketing, targeted marketing
Posted in Marketing Ideas, Repair Shop Marketing Tips, Small Business Marketing Tips, Social Media Minute | No Comments »
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Almost every time I ask my clients how they got my email address, they said that they went through my website. They said after reading my website they said ‘that’s the charter boat I want to go on.’ Your building skills are what make my business go around. I just wanted to say thanks for all the hard work.”
Captain Dave Schugar,
Sweet E’nuf Charters
- Marathon, FL
New customers from the Dear Neighbor Letter™ are very different than the usual customers. They seem to come in with trust already instilled, like a referral from one of your best customers. They are looking for quality, for service after the sale and to be taken care of. Price is not that big of an issue so there’s no need to portray it.
However! Be ready — I mean really ready — to provide 125% service to these people, because for once it will be appreciated.
Also make sure you follow up with them three days after service. If there is a problem they seem to be more forgiving and understanding and trusting the relationship. If all customers were of this nature, what a perfect career this would have been!
Jim Gesell, Gesell’s Automotive
-Oconomowoc, WI
I had a customer walk through the door today, DNL™ in hand. He explained that he had been doing his work with a Mercedes specialist for years. That specialist had just closed. He explained that he had been getting our mailer for some time now and was ready to give us a try.
“With all the dealer and independent closures going on, we have had 2 to 3 of these people a week. I can’t thank you enough for your help with my marketing. My bank account definitely shows how much it is working.
Alan Heriford, Johnson County Automotive
-Merriam, KS
I’m getting $800 and $1,000 R.O.’s and they are a completely different type of customer than new customers from other types of marketing. I’m even having to adjust my thinking about how new customers act because I don’t seem to have to try as hard to please them. They are already sold and I need to just take care of them.
Joe Lynn, Performance Plus Automotive
-Greensburg, PA
“My expectations we not only met, they were exceeded!!
Exceptional service is what we look for from a vendor, especially in areas of our business where a need is realized, but we lack the expertise to accomplish the goal. AMG™ has proven they are dedicated to exceptional service. We have used AMG’s direct marketing programs in the past with exceptional results, so it was a natural fit having AMG™ develop our web site. Will Johnson, Director of Marketing did an outstanding job….he a true professional. If you want old fashioned customer service that delivers on time and on budget, call Will at AMG. You won’t regret it!”
http://www.pacificmotorservice.com
Kevin & Sue Anne Donohoe, Pacific Motor Service
-Monterey, CA
“I just finished accounting for the last 6 months of our advertising. As you know, we track all of our advertising with coupons and discount offers. Over the past 6 months, we advertised in the 2 local newspapers, with Money Mailer, Buy Colorado, in Founders Keepers, Tidbits and with the DNL direct mail thru AMG™. The DNL piece has gone out twice in the past six months, and both times the pieces hit, the response was almost immediate and very noticeable. We had an increase in phone calls, and in walk in traffic. No other form of advertising gives us that kind of response or excitement. Statistically speaking, 64% of all coupons over the past 6 months came from the DNL pieces. On the whole, our average repair order directly related to coupons was $381.78. That’s not a bad figure, but DNL coupon driven repair orders averaged $614.52, and in the month of October, the average repair order was $767.39!
“The DNL is the best piece of advertising we have ever used. It always out performs anything else by an almost 2 to 1 ratio! And, the customers that the DNL drives to our shop are the type of customers that make life-long customers. They usually have 2 or more cars, and they are willing to spend the money required to keep their vehicles operating at peak efficiency. In the past 6 months, we have dropped the Buy Colorado and Founders Keepers ads because they generated zero response. The newspaper ads will be next. The fact that we can count on the DNL to create interest and excitement makes it that much easier to stop spending money on things that do not work. Plus, with a change in wording, or adding a different photo, in no time you can have a direct mail piece that has a different feel or look, but still conveys a message that creates interest and excitement. I would recommend this advertising to anyone interested in getting maximum bang for their buck!”
T.C., AMC
The marketing program you set us up with has once again exceeded my expectations. Our mailing have always had exceptional response, but this one tops it all — last week a new customer handed me a mailer you created for our company for our first mailing at the beginning on 2003. I couldn’t believe it!
“I had to ask what made them keep it for so long. Their response was, they “could feel the value and sincerity in its statement, how it was constructed, and simply could not throw it out.” I have heard this in the past several times, but now two years later, unbelievable!
Brion Fuller, Automotive Specialists
-Tucson, AZ
Customers who call in because of the Dear Neighbor Letter™ consistently compliment us AND spend more money than with any other marketing we use. Several people have come by just to meet us after receiving it and later became customers. The DNL Works much better than anything we have used before. The repetition of mailing each quarter pays off and we have had new customers bring it in from mailings 6 months ago and beyond. It pays for itself!
Bob & Su Walker, S&S Automotive
-Mesa, AZ
The benefit we get from the mailer [Dear Neighbor Letter™] is it helps the consumer realize that we do actually care about them by educating them about our products and services, without feeling like we’re trying to sell them anything. The value is the consumer perceives they are actually getting a lot for their money because they understand what we will do for them before they ever enter our business. It works for me
Kenny Walters, Mufflers and More
Walled Lake, MI
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