I just finished accounting for the last 6 months of our advertising. As you know, we track all of our advertising with coupons and discount offers. Over the past 6 months, we advertised in the 2 local newspapers, with Money Mailer, Buy Colorado, in Founders Keepers, Tidbits and with the DNL direct mail thru AMG. The DNL piece has gone out twice in the past six months, and both times the pieces hit, the response was almost immediate and very noticeable. We had an increase in phone calls, and in walk in traffic. No other form of advertising gives us that kind of response or excitement. Statistically speaking, 64% of all coupons over the past 6 months came from the DNL pieces. On the whole, our average repair order directly related to coupons was $381.78. That's not a bad figure, but DNL coupon driven repair orders averaged $614.52, and in the month of October, the average repair order was $767.39!

The DNL is the best piece of advertising we have ever used. It always out performs anything else by an almost 2 to 1 ratio! And, the customers that the DNL drives to our shop are the type of customers that make life long customers. They usually have 2 or more cars, and they are willing to spend the money required to keep their vehicles operating at peak efficiency. In the past 6 months, we have dropped the Buy Colorado and Founders Keepers ads because they generated zero response. The newspaper ads will be next. The fact that we can count on the DNL to create interest and excitement makes it that much easier to stop spending money on things that do not work. Plus, with a change in wording, or adding a different photo, in no time you can have a direct mail piece that has a different feel or look, but still conveys a message that creates interest and excitement. I would recommend this advertising to anyone interested in getting maximum bang for their buck! Thanks guys!

"I started a few months ago with the mailers. The results have been unbelievable. I've never has so many new and regular customers thank me for such a great message!!!!! Right away this mailer created a high level of trust. Powerful stuff!"

"The benefit we get from the mailer is it helps the consumer realize that we do actually care about them by educating them about our products and services, without feeling like we're trying to sell them anything. The value is the consumer perceives they are actually getting a lot for their money because they understand what we will do for them before they ever enter our business. It works for me!"

"We have found more quality customers this way than running the discount ads in newpapers, Val-Pac and radio."